Customer Needs Analysis Template

Description

This Customer Needs Analysis slide is designed to help professionals identify, evaluate, and prioritize customer requirements effectively. The infographic features a five-step circular diagram—Process, Value Proposition, Change, Value, and Decision Maker—surrounding a central “Needs” hub. Each segment is color-coded in purple, red, green, yellow, and orange, offering visual clarity and distinction for each phase of analysis. Simple line icons accompany each stage, emphasizing clarity and comprehension for business audiences.

The layout integrates descriptive side text for every stage, allowing presenters to communicate how to discover pain points, define customer value propositions, and align solutions with stakeholder goals. The minimal design with ample white space ensures a clean, professional aesthetic ideal for corporate decks and consulting presentations. Fully editable text boxes, colors, and icons provide flexibility to match your branding or presentation theme.

Use this slide to depict customer journey understanding, value mapping, or market research findings. The cyclical structure reinforces continuous improvement, making it suitable for presentations on customer experience (CX), product management, and business strategy. Compatible with both PowerPoint and Google Slides, it ensures high-quality visuals and ease of customization for all devices.

Who is it for

This template suits business consultants, marketing strategists, sales managers, and product developers who aim to analyze customer needs and craft effective value propositions. It’s also useful for CX specialists and startup teams preparing investor or stakeholder presentations.

Other Uses

Beyond customer analysis, this infographic can be repurposed for value chain mapping, design thinking frameworks, or process optimization models. It’s also ideal for illustrating user research results, service design insights, or business development workflows.