Crossing The Chasm

The Crossing the Chasm: Technology Adoption Lifecycle slide visually represents the classic model of technology adoption, helping businesses communicate how new technologies move from early adopters to the mainstream market. The diagram clearly divides the market into Early Market and Mainstream Market segments, showing the critical gap, or "chasm," between the early adopters and the early majority. Each phase, such as Innovators, Early Adopters, Early Majority, Late Majority, and Laggards, is color-coded to help audiences easily follow the product’s lifecycle.

This template is particularly valuable for explaining the stages of technology or product adoption in a clear, engaging manner. Whether you're preparing a product launch presentation, business strategy, or investor pitch, this slide offers an impactful way to illustrate where your product stands and what needs to be done to cross the chasm.

With customizable features, you can adjust colors, text, and icons to fit your branding or specific product features, ensuring the diagram is tailored to your presentation needs. The slide is optimized for both PowerPoint and Google Slides, ensuring high-quality visuals across all platforms.

Who is it for

This template is ideal for product managers, technology developers, business strategists, and marketers who need to present the adoption lifecycle of their products or technologies. It’s also useful for consultants, startup founders, and investors who want to understand or explain the challenges of crossing the chasm and reaching the mainstream market.

Other Uses

Beyond technology adoption, this slide can be used to map the lifecycle of any product, service, or idea in its journey from early users to the mass market. It can also be adapted for use in presentations about innovation, market expansion, or customer segmentation.