Bow Tie Funnel PowerPoint Template

Leverage this dynamic bow tie funnel template to visualize your customer lifecycle from acquisition to retention in a single, cohesive diagram. The slide features eight gradient-filled funnel segments—Attract, Nurture, Convert, Engage on the left; Adopter, Loyalist, Advocate, Brand Ambassador on the right—linked by numbered slices and directional arrows to illustrate progression through each phase. At the center, a circular feedback hub emphasizes continuous optimization with return loops and lifetime value (LTV) focus. Dotted arrows labeled “Optimize” and “Feedback Loops” highlight iterative conversion-rate optimization (CRO) processes for both acquisition and retention funnels.

Designed on a master-slide framework, all vector shapes, gradient fills, arrows, and labels are fully editable in PowerPoint and Google Slides. Easily adjust segment colors, swap text labels, modify arrow styles, or duplicate portions of the funnel without disrupting layout integrity. No external plugins are required—simply update placeholder text and reorder segments to reflect your unique workflow or business model. The balanced use of white space, consistent typography, and vibrant hues ensures readability across projectors, desktop monitors, and mobile devices.

This funnel slide standardizes complex strategic concepts into an intuitive visual narrative, streamlining stakeholder alignment during boardroom presentations, marketing workshops, and customer-experience reviews. Animations can be applied to segment entrances or arrow flows to reinforce sequential storytelling. Use this diagram template to compare scenario-based performance across funnel stages, track CRO metrics, or present holistic LTV analyses.

Beyond standard marketing applications, adapt this slide for operational workflows, product development pipelines, or risk-management frameworks. Its modular design supports the addition of new phases, custom iconography, and alternate branch logic to match any industry-specific process, empowering data-driven discussions and strategic roadmaps with maximum impact.

Who is it for

Business analysts, marketing leaders, and customer-experience managers will benefit from this slide when mapping acquisition and retention strategies or presenting CRO initiatives. Sales directors and product teams can also leverage it to align cross-functional stakeholders on funnel optimization efforts.

Other Uses

Repurpose this template for subscription lifecycle mapping, lead-nurturing workflows, onboarding pipelines, or retention-strategy overviews. Simply rename segments, swap icons, or adjust loops to match any process-driven presentation.