Baker’s Four Strategies of Influence Presentation Slide

Description

Present the Baker framework with a crisp, 2×2 matrix that maps influence techniques across two axes—Push vs. Pull and Logical vs. Emotional. The slide features a left rail labeling “Logical Approach” and “Emotional Approach,” plus colored top tabs for “Push Style” and “Pull Style,” guiding viewers instantly to the right quadrant. Within the grid, four rounded cards—Investigation, Calculation, Motivation, and Collaboration—offer headline space, short copy, and bullet points for tactics, examples, and talking points. Accent icons, soft shadows, and balanced spacing enhance readability while preserving a professional look. Everything is fully editable: change colors, swap icons, update copy, or duplicate cards to compare scenarios. Designed for PowerPoint and Google Slides, the layout scales cleanly on widescreens and prints well for handouts, making it ideal for classroom delivery, workshops, or executive briefings.

Who is it for

Team leaders, sales managers, and HR facilitators who coach influence and persuasion skills. Consultants and L&D professionals running leadership programs. Product, project, and change managers aligning stakeholders, negotiating resources, or framing recommendations for decision makers.

Other Uses

Recast the quadrants to compare communication styles, stakeholder attitudes, or negotiation options. Use the bullets to define triggers, desired responses, and KPIs for coaching plans. Adapt the layout for behavior models, buyer personas, or decision frameworks, or to summarize pros/cons when selecting strategies during change initiatives.