Ansoff Matrix Powerpoint and Keynote template

Leverage this Ansoff Matrix diagram slide to map market and product growth strategies in a clear four-quadrant framework. The left side of the slide features a two-by-two matrix with Existing Product and New Product on the horizontal axis and Existing Market and New Market on the vertical axis. Gradient arrows indicate axis direction, while each quadrant is outlined in a light gray container with an icon placeholder and editable title for Market Penetration, Market Development, Product Development, and Diversification. On the right, six colored KPI circles (numbered 01–06) provide space to showcase performance metrics such as market share (MS) and market growth (MG), each paired with descriptive data labels. The slide heading “Ansoff Matrix” appears at the top-left, accented by a subtle category label.

Built on master slides with vector-based shapes and grid alignment, this template ensures consistent positioning, crisp visuals, and full customization. You can change axis arrow colors via the color palette, swap out icons with your brand imagery, update quadrant labels with drag-and-drop ease, and show or hide KPI circles to fit your data story. The flat layout and balanced white space enhance readability, guiding audiences smoothly from framework overview to granular insights. Optimized for PowerPoint and Google Slides, this slide preserves resolution integrity across devices, eliminates formatting headaches, and accelerates collaboration through editable placeholders and theme-aware fonts. Whether you are outlining growth initiatives in strategic planning sessions, pitching to investors, conducting marketing workshops, or teaching business concepts, this Ansoff Matrix infographic delivers a professional, data-driven visual that drives alignment and decision-making. Duplicate the slide to compare scenarios side by side or leverage individual quadrants as standalone callouts for deeper analysis.

Who is it for

Business strategists, marketing managers, product leaders, and consultants who need to map growth opportunities and track key performance indicators across products and markets.

Other Uses

Repurpose this slide for risk assessments, portfolio analyses, training modules, project prioritization, or KPI dashboards by relabeling quadrants and metric circles to fit any analytical framework.