ADL matrix Ppt template

Description

This ADL Matrix slide visually captures the relationship between a business unit’s competitive position and the stage of its industry life cycle. The matrix structure is organized into a 5x4 grid, where rows represent varying levels of competitive position (from Dominant to Weak), and columns represent industry stages (Embryonic, Growth, Maturity, and Aging). The color-coded headers and rows make it easy to distinguish strategic zones and interpret positioning at a glance.

Ideal for strategy formulation and portfolio analysis, this template offers editable placeholders in each cell to summarize strategic implications, investment decisions, or risk assessments. The clean, table-based format promotes analytical clarity, while the use of subtle background shading and well-contrasted typography ensures legibility across formats.

Built for ease of customization in both PowerPoint and Google Slides, this matrix allows you to input business unit data, adjust life cycle assumptions, and align competitive strategy with industry dynamics. Whether used in board presentations, consulting engagements, or academic lectures, this slide helps convey structured insights with professional impact.

Who is it for

Best suited for strategy consultants, business analysts, corporate planners, and MBA students engaged in competitive analysis, business unit evaluation, or market entry decisions.

Other Uses

Can also be adapted for risk analysis, capability benchmarking, investment prioritization, or innovation portfolio reviews. With editable labels and data zones, it serves as a flexible strategic tool for various industries and organizational contexts.