5 Stage Sales Funnel Diagram Template

Description

Illustrate your customer journey with this 5 Stage Sales Funnel Diagram designed to visually map the path from awareness to purchase. The funnel is segmented into five distinct layers, each representing a stage of the buyer’s decision-making process: Awareness, Interest, Consideration, Intent, and Purchase. With its gradient color scheme moving from bright red at the top to deep blue at the base, the funnel design effectively highlights the gradual narrowing of prospects into paying customers.

Each stage is paired with clear descriptions and icons, making it easy to explain how businesses can attract attention, nurture interest, build trust, encourage buying intent, and ultimately close sales. This structured format helps teams understand the importance of each step in driving conversions and optimizing marketing strategies.

The professional yet colorful design makes this slide highly versatile for use in marketing strategy presentations, sales training workshops, pitch decks, and performance reviews. Fully editable in both PowerPoint and Google Slides, you can adjust text, colors, and icons to suit your brand. This template not only helps convey processes but also sparks discussions on improving lead generation, customer engagement, and conversion tactics.

Who is it for

Sales leaders, marketing managers, business development teams, and consultants who need to explain sales processes and customer acquisition strategies.

Other Uses

The funnel can also be adapted for product adoption journeys, recruitment pipelines, fundraising processes, or educational course progression—anywhere a narrowing step-by-step process needs to be showcased.