Brainstorming is a creative group technique in which continuous efforts are made to find a conclusion for a specific problem. The solutions gathered are spontaneously contributed by the members. Brainstorming sessions encourage free-thinking, thought generation, which empowers management’s decision-making capabilities. A small business can integrate brainstorming sessions by simply following a Do’s and Don’ts session with the team. The system determines the best solution possible for a problem or an issue. The core strength of Brainstorming is its participants.
Developed by an Advertising tycoon Alex Faickney Osborn. Brainstorming is a widely applied instrument by many organizations. Brainstorming is about effectively using brains to storm the problem with solutions. The aim of conducting a brainstorming session is to develop as many ideas as possible in the shortest span of time for a predefined problem. The emphasis is on the quantity of the idea and not much on the quality for the effectiveness of decision making it to have at least a team of five to fifteen members. Team members should be from all spheres, with a variety of knowledge, education, experience, which will provide ideas from different perspectives.
Brainstorming is usually conducted at the beginning of the development stages. Brainstorming session fastens ups groups creativity. For effective outcomes, the problem or question clearly needs to be defined beforehand. Brainstorming is less effective where problems are difficult or complex to describe or where it needs specialized knowledge. Before beginning, a brainstorming sessions rules for the game should be set. Rules don’t tend to bound too tightly, so you stop being creative, instead gives you more space and removes the barriers which welcome free thinking. One may find some exciting Brainstorming Templates to make discussion more successful.