Free Competitor Analysis PowerPoint Template featured image

Description

Drive strategic clarity with this Purple Competitor Analysis Matrix Template for PowerPoint & Google Slides. The slide presents a ten-row comparison table—Product, Service, Quality, Reliability, Location, Appearance, Sales, Expertise, Price, and Channels—against up to five competitors. A crisp white background highlights dark purple header bars and lavender content cells, while rounded corners and subtle drop shadows lend a modern, polished look. The leftmost Business column uses bold white text on deep purple blocks to emphasize evaluation criteria, and each competitor column features lighter purple hues for rapid scanning.

Built on flexible master slides, you can easily adjust the number of competitors, relabel criteria, or swap color accents to match your brand guidelines without disrupting alignment. Drag-and-drop placeholders and editable shapes make it simple to input your data, update insights, or reorganize columns in seconds. Vector-based tables ensure smooth performance even in large decks, and text styles—including headline, subhead, and body text—are fully customizable to maintain consistency across your presentations.

Compatible with both PowerPoint and Google Slides, this template preserves full resolution across devices and supports seamless online collaboration. Whether you’re preparing investor decks, marketing strategy reviews, or quarterly business reports, this competitor analysis matrix delivers a side-by-side view of your market landscape. Use it to benchmark offerings, spot differentiation opportunities, or drive board-level discussions. With its clean aesthetics and comprehensive structure, this slide balances detailed comparisons with an uncluttered, professional design.

Who is it for

Marketing managers, product strategists, and business analysts seeking to benchmark their offerings against key rivals. Consultants, corporate development teams, and executive leaders can leverage this matrix to inform strategic planning and investment decisions.

Other Uses

Repurpose for vendor evaluations, partner comparisons, feature audits, or internal capability assessments. Adapt the table for risk analysis, feature prioritization, or stakeholder alignment sessions.