Ethos Pathos Logos PPT Template

Description

Leverage this two-slide infographic pack to illustrate the classic rhetorical triangle—Ethos, Pathos, and Logos—in a clean, visually engaging format. The first slide features a hollow triangular frame divided into three editable segments, each with its own icon placeholder and text area for explanations of ethics/credibility, emotion, and logic/reason. The second slide presents a solid-bar triangle with circular icon nodes at each corner, linked by vibrant connector bands that reinforce the interdependence of each persuasive element. Both layouts use bold accent hues against a white background, modern typography, and subtle shadows for depth, ensuring your audience stays focused on your key points.

All graphics are fully vector-based and editable in PowerPoint and Google Slides. Swap segment colors, replace icons, adjust text placeholders, or resize the triangle without loss of fidelity. Master-slide integration guarantees consistent fonts and styling across your deck, while intuitive placeholders let you duplicate or reposition elements in seconds. Whether you’re teaching communication theory, delivering a marketing pitch, or training on persuasive writing, this pack streamlines slide creation and elevates the professionalism of your presentations.

Who is it for

Communication instructors, marketing strategists, speech coaches, and corporate trainers will benefit from these slides when explaining persuasive frameworks, constructing arguments, or developing brand messaging.

Other Uses

Repurpose these layouts for any three-part models—such as risk-impact-effort matrices, the three pillars of sustainability, or project–cost–time trade-offs. Simply update labels, colors, and icons to adapt the triangle for various triadic frameworks.