perceptual maps template

Description

This Perceptual Map infographic template helps to illustrate the positioning of products or brands in relation to two variables, such as cost and quality. With a clean, intuitive layout, this slide visualizes how different products or brands compare across these dimensions. The four quadrants allow for the categorization of products from low cost and low quality to high cost and high quality, providing a quick overview of a competitive landscape.

The products are represented with colorful circles or boxes, clearly labeled for ease of understanding. Customizable sections next to each product offer space for detailed descriptions, features, or additional data points. Ideal for market analysis, product comparison, and competitive intelligence, this template is a flexible tool to showcase strategic decisions in business, marketing, or project management.

Who is it for

Marketers, business analysts, product managers, and strategists who need to compare products, services, or brands based on key attributes like cost and quality. This template is especially useful for positioning exercises, brand analysis, and competitive assessments.

Other Uses

The perceptual map template can also be adapted for use in customer satisfaction surveys, service level comparisons, or when evaluating multiple strategies in terms of effectiveness and investment. It can also be customized for SWOT analysis, competitive analysis in various industries, or for visualizing product portfolio positioning.